The brand 'BamiDidThat' originated from the heart of South East London, where although it seems like there is no way, one must be created. Growing up in South East London as a black girl, it showed me the importance of 'hustling' and making ends meet. Therefore I decided to start a brand and sell affordable natural products for people who grew up in similar environments to me and didn't necessarily have people around them who knew how to cater to their hair and self care efficiently.